GRIP

Content Marketing Specialist - Amsterdam

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Job

Active since 15-01-2018 Job category Marketing
Location Amsterdam Level Entry level / Graduate
Educational level Vocational / Diploma / As... Employment type Fixed term contract
Hours 0 - 40 Salary -
Grip (http://grip.tools) is a young service, but it has already attracted clients like Heineken or Nivea. It was launched by INDG (http://indg.com) to substantially automate visual things for manufacturers of physical goods.

In time, Grip will become a suite of web-based applications that automatically generate creative things like simple product pages or product videos. For now, only one Grip tool has been launched — Grip Still Shots. It does product images—which is no small thing: for instance, Coca Cola needs 400,000 of them every year.

Grip is doing what it's doing based on photorealistic 3D, capitalizing on INDG fifteen-year-long experience in that field. 3D is good because once your beer or your juicer or your rocket is on Grip, it can be used and re-used for multiple media: images, videos, iOS apps and such.

One can imagine that Grip is rather complex: it needs to render things quickly and photorealistically which presupposes some heavy engineering. But it's not just that. Companies like Nivea or L'Oreal produce thousands of things in tens of countries. The relations between everyone inside have to be managed within Grip. Who sees which images? Who's eligible to call shots on creative aspects of whatever is being produced? Which countries should get which products? It is a sophisticated system and so it needs sophisticated product management.

GRIP is experiencing exciting growth and expansion. To help us on the challenging journey we are seeking an Amsterdam based:


Content Marketing Specialist

We are looking for an independent, creative, and prolific Content Specialist with a genuine interest in online trends, 3D technology, and the latest interactive applications; and writing, tweeting, posting, and chatting about it. You should be able to quickly grasp and translate marketing concepts into an effective communication of impeccable quality for multiple markets. Your texts will be in English, and you’ll need to be able to write for many audiences, including marketers, tech experts, creatives, clients, and potential employees all at once to bring Grip's content and social marketing strategies to life. Reporting to the Content Marketing Manager, you will assist in the writing, designing, and strategy definition of high-traffic blog content, lead-converting resources, and public relations content. You will support all marketing stakeholders, including demand generation, sales enablement, analyst relations and community management.

Responsibilities

• Create content to be marketed via all inbound channels (social, email, blog, landing pages, etc.)
• Write various types of articles (how-to, lists, thought leadership) on a wide range of topics for LinkedIn, blogs, by-line articles, etc.
• Assist in the research in creation 1-2 free resources each month to drive leads, subscribers, and awareness (examples include ebooks, whitepapers, infographics, guides, etc.)
• Develop personalized email content that can be used in our prospecting efforts
• Provide feedback to other contributors, and edit other writers’ content across the organization
• Optimize content for search engines and lead generation
• Assist in analyzing content metrics to improve our content strategy • Consistently deliver our message, brand, and content through thought leadership, blogging, social media
• Keep up-to-date with the latest trends in content marketing
• Collaborate with others in the organization to produce relevant content that meets the needs of our audience

Requirements

• MA/MSc degree or equivalent working experience
• A native-level of spoken and written English
• Proven experience in creating content for the web across several media types and formats — text, video, blog posts, etc., as well as channel-specific knowledge — SlideShare, Facebook, Twitter, etc.
• Exceptional writing and editing skills.
• A dual-minded approach: You’re highly creative and an excellent writer but can also be process-driven, think scale, and rely on data to make decisions.
• An analytical mind and interest in using data to optimize/scale marketing strategies and tactics
• Knowledge and experience with online marketing techniques and tools, digital media, and software
• Excellent organizational skills with the ability to work independently and manage projects with many moving parts

What we offer

Some of our perks, but not limited to…We're located in the heart of Amsterdam, in Raamplein 1. Think... a converted school, tall ceilings and long corridors. Each open room has glass windows which make it easy enough to wave hello to your colleagues but enjoy the space to get work done!If you move from abroad, we will support you with your relocation (e.g. 30% ruling, housing-search, relocation loan, flights, tax-return support in the first year).We're a fun bunch who love spending time together whether it's Tennis on Tuesdays, 4 PM Pizza Fridays or more seriously, putting our heads together to solve 1000 piece puzzles.We have cost-saving schemes for the bike and gym enthusiasts and if it's food you're after then a small daily cost for a healthy communal lunch or the late workers can choose dinner from the takeaway menu each evening. And we don't stop there ...join us for boat rides in the canals of Dam or our very own cinema room for movie nights!

How to apply

Please send your resume to the link provided. If you have any questions, please don't hesitate to contact us at +31 (0) 20 488 9696 or through jobs@indg.com

More information
This listing is a full-time job

Job category Marketing
Industry / Industries Advertising / Communications / Media
Region Netherlands
Keywords marketing, email, blog, digital, analytics, optimise, scale, creative, strategies, editing, writing, social

Contact information

Name Marie Chaproniere

Location

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